Boycott L’oreal

Women use a lot of cosmetic products to beautify themselves, but do they know the contribution their purchase makes? Collectively, some of the profits from Israeli and affiliated businesses are used towards making life in Israel a lot better while Palestinians continue to live below the poverty line not receiving much help from the international community!

Ok there CalgaryBDS, how do you know that these companies support Israel?

Let’s take L’oreal for instance, a very common brand used by every household.

  1. L’Oreal purchased 35.5% of israeli company Interbeauty (12/96) $9m
    Israeli Embassy – List of United States Companies with Investments in Israel, http://www.israelemb.org/economic/uscompanies.htm
  2. “The new $10,000 scholarships that L’Oreal will be offering here annually stem from what company Vice President Francois Vachey describes as a “desire to do something to commemorate Israel’s 50th birthday.”
    Jerusalem Post, June 15, 1999, http://www.jpost.com/com/Archive/15.Jun.1999/Business/Article-5.html.
  3. L’Oreal has established Israel as its commercial center in the Middle East and has increased investment and manufacturing activities ranging from a new production line established in Migdal Haemek, to joint research and development projects with Israeli affiliates, as well as education and public service campaigns.
    Anti-Defamation League, http://www.adl.org/presrele/IslME_62/2526_62.asp.

The company L’oreal also makes the follow products and is affiliated with these companies:

  • Maybelline
  • Garnier
  • Lancome Paris
  • Redken 5th Avenue NYC
  • La Roche Posay
  • Biotherm
  • Vichy Laboratories
  • Giorgio Armani Perfumes
  • Ralph Lauren Perfumes
  • Helena Rubinstein

By purchasing L’oreal products you are contributing to Israel’s robust economy and you don’t even know it!

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